Online consumers plan to spend less in stores, but slightly more online this holiday season says a report from the Conference Board and TNS, a global market insight and information group. "Free shipping, exclusive online deals, coupons and discounts are among the incentives consumers will be expecting this season,” says Lynn Franco, Director of The Conference Board Consumer Research Center.
"Despite slowing retail sales in many channels this holiday season, online shopping is likely to be one of the few bright spots,” reports Mary Brett Whitfield, Director of the Retail Forward Intelligence System™ of TNS Retail Forward.
Online sales across retail channels are forecast to grow 9 percent this holiday season, compared with a total retail sales forecast of just 1.5 percent growth this year in the key holiday shopping retail sectors. TNS Retail Forward forecasts online sales to reach $42.5 billion in the fourth quarter, up $3.5 billion from last year.

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